FOLD REFORMER

BRAND ACTIVATIONS + IN-PERSON CLASS COVERAGE

London, UK

FOLD Reformer wanted to capture the energy and atmosphere of their in-person classes and brand activations in a way that felt true to the brand. The goal was to document each experience, and create a versatile content library that could support social media, campaigns and brand storytelling long after the events had finished.

For these events, it was important that the camera never felt intrusive and the content reflected the calm, warm nature of the FOLD brand. By keeping the kit minimal and taking a documentary-led approach, I was able to read the energy of the room, knowing when to step in and when to step back to capture genuine moments as they unfolded. In spaces where people come to switch off and unwind, that's where the most authentic storytelling happens.

The final delivery included cinematic social-first highlight films alongside a flexible bank of photography and video, providing the team a rich library of authentic, multi-purpose assets.

Rather than creating content with a lifespan of a single event, the focus was on producing evergreen content that could continue supporting campaigns, community building and day-to-day marketing throughout the year.