WHO IS SQUEEZE THE LEMON?

Squeeze the Lemon Studios was founded by self-shooting director Eloise Rees.

Built on years of hands-on experience across in-house teams, agency environments and founder-led businesses, the studio exists to offer a calm, considered approach to content production.

No ego, just a human-led service that values the craft, thinks big-picture and is energised by collaboration.

WHY I BUILT SQUEEZE THE LEMON

Squeeze the Lemon is about being intentional. Seeing solutions, creating space for creativity, and getting the most out of your time, energy and investment.

I’ve spent years working as a content creator and creative lead with fast-growing brands. I’ve been part of in-house teams, led production from planning through to delivery, and built a few businesses of my own from the ground up.

Having worked on both sides of the table, I’ve seen first-hand how demanding content production can be. Tight timelines. Multiple briefs. The need to keep things moving forward, all while managing the pressures of business as usual.

Building and creating is exciting work, but it can also become overwhelming. It’s easy to get stuck in the creative swirl, where ideas lose clarity and momentum.

Over time, my approach to production has naturally evolved. Clearer processes. Fewer layers. A leaner, more agile way of working that allows projects to move quickly without losing care, intention or soul.

I built Squeeze the Lemon Studios to be the solution I always wished I had on tap.

Not another agency. Not another production house. But a true creative partner.

One direct and personal point of contact. A right-hand support with the practical know-how to take ownership and ask the right questions. Someone you can hand a brief to and trust to run with it.

Black and white image of filmmaker Eloise Rees working in her studio

LET’S CONNECT

THE COLLECTIVE

As a founder-led studio, Eloise will always be your main point of contact and project lead.

When a project needs to scale, we work with a close-knit, trusted collective of highly skilled creatives, including producers, designers, motion graphics artists, retouchers and editors.

People we trust, rate highly and consider some of the best minds in the business. This keeps projects lean and personal, while bringing in the right expertise when it’s needed.