HI, I'M ELOISE

Although that always feels very formal to me and most people call me El (or Ellie, or Els, I'll answer to all of them).

I'm a deeply curious creative. I'm fascinated by people and the world around us, in all its mess and magic. Inspired by the things we create, and the ideas behind them.

Over the last decade, I've worked alongside agencies, in-house creative teams and freelance, in both hands-on production and creative leadership. I've worked across a wide range of industries and specialise in supporting food and drink and lifestyle brands.

WHY I BUILT SQUEEZE THE LEMON

Working in so many different environments has allowed me to see a project from every angle. I've been the one making the content, leading the production, managing creative teams, and sitting client-side. I understand the pressures as well as the possibilities.

Content should be exciting to create, fun even. But it can also become overwhelming. It's easy to get stuck in the creative swirl, where ideas lose clarity and momentum.

Over time, my approach to production has naturally evolved. Clearer processes. Fewer layers. A leaner, more agile way of working that allows projects to move quickly without losing care, intention or soul.

Sometimes what you need isn't just a videographer, and it isn't the layers of a full agency either. I built Squeeze the Lemon to bridge that gap. The creative partner I'd always wished existed, someone who thinks strategically, works flexibly and produces practically. One direct and personal point of contact. A right-hand support who takes ownership, asks the right questions, someone you can hand a brief to and trust to run with it.

Black and white image of filmmaker Eloise Rees working in her studio

LIFE OUTSIDE THE STUDIO

Outside of the day-to-day rhythm of work, I love to cook and experiment in the kitchen, I play and write music and most Sundays you'll find me on a football pitch somewhere with my Sunday league team.

I'm most inspired in nature, ideally near the water, and rarely far from a good coffee shop nook or the latest brunch spot.

Come summer, you might also find me serving ice cream from a vintage trike, my passion project Polly's Peddlers.

It's become one of my favourite ways to connect with people, and be part of a few brilliant celebrations along the way.

I'm always rooting for the underdog and championing the go-getters, tastemakers and challengers.

The people with big ideas and a whole lot of fire in their belly.

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